Privacy Notice

Who should read this Privacy Notice?

This Privacy Notice is relevant for anyone being a user of smartwinecellar.xyz.

About us

It is Illuminated Infinity AB's (the Data Controller) policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website, smartwinecellar.xyz, and other sites we own and operate.

How do we process your personal data?

The source we obtain your personal data from

Personal data type Source of personal data
Name E-mail Postal no Payment details Cellartracker details Communication between user and smartwinecellar.xyz The individual
Application data Generated internally

The purpose and legal basis for processing your personal data

Personal data type Legal basis Purpose
Name E-mail Cellartracker details Fulfilment of contract Provision of smartwinecellar.xyz
Postal no Payment details Fulfilment of contract Handling paid membership
Application data Legitimate interest Improvement of products and services
Application data Consent Analytics of products and services

The amount of time we store your personal data

Personal data type Retention time
Name E-mail Postal no Application data Cellartracker details 1 month after account deletion
Payment details 7 years after last invoice

Data processors we involve to process your personal data

DigitalOcean, Inc Frankfurt, Germany

Personal data type Instructions
Name E-mail Postal no Payment details Application data Cellartracker details Hosting and backup of smartwinecellar.xyz application

Sendinblue EEA

Personal data type Instructions
Name E-mail Sending of emails

Slack USA

Personal data type Instructions
Application Data Provision of a tool for internal collaboration

Slack - The legal basis for transferring your personal data outside the EEA

Personal data type Legal Basis
Application Data Standard Contractual Clauses

Posthog USA

Personal data type Instructions
Application Data Provision of a tool for analytics

Posthog - The legal basis for transferring your personal data outside the EEA

Personal data type Legal Basis
Application Data Standard Contractual Clauses

Stripe USA

Personal data type Instructions
Name E-mail Postal no Payment details Process payments

Stripe - The legal basis for transferring your personal data outside the EEA

Personal data type Legal Basis
Name E-mail Postal no Payment details Standard Contractual Clauses

Your rights

Your privacy is important to us. That's why we built smartwinecellar.xyz with a privacy by design approach. We don't use any third party analytics tool and we try to keep as little data as possible about you.

Your rights under the GDPR that are most relevant for you:

  • The right to be informed - We provide this information above
  • The right of access - Contact us and we will provide information about what data we have about you
  • The right to rectification - Change your personal data types under the settings menu
  • The right to erasure - Contact us and we will erase your personal data
  • Other rights under the GDPR:

  • The right to restrict processing
  • The right to data portability
  • The right to object
  • Rights in relation to automated decision making and profiling.
  • Contact Us

    Use the support function inside the app for any questions or concerns regarding your privacy.

    Updates to this Privacy Notice

    22 October 2024

    • Added Posthog and Cookiechimp as a Data Processor

    14 October 2023

    • Removed Crisp as a Data Processor

    11 October 2021

    • Change of legal entity from Me Myself & I Stockholm HB to Illuminated Infinity AB

    2 April 2021

    • First version